See Traffik in
your market.
Explore the yachts, locations and workflows relevant to your team.
Book a tailored demo →Compare plans →
See Traffik in
your market.
Explore the yachts, locations and workflows relevant to your team.
Book a tailored demo →Compare plans →
See Traffik in
your market.
Explore the yachts, locations and workflows relevant to your team.
Book a tailored demo →Compare plans →
See Traffik in
your market.
Explore the yachts, locations and workflows relevant to your team.
Book a tailored demo →Compare plans →
Features
Fleet & location monitoringVessel historiesVessel exposure screeningArrival outlooksCompetitor benchmarkingSeller RadarPassing traffic & capture rateBrand & AI visibilityIndustries
Yacht buildersYacht brokerageYacht charterRefit & repair yardsMarinas & portsDestinations & tourismYacht insuranceSee how your activity compares with the market.
Compare recorded yacht activity across selected fleets, marinas, yards and destinations. Explore differences in cruising patterns, visits and length of stay to inform commercial planning and identify areas for closer review.
| Group | Yachts | Avg days underway | |
|---|---|---|---|
| Your fleet | 12 | 38 per yacht | Records › |
| Comparison fleet | 19 | 31 per yacht | Records › |
| Location | Unique yachts | Median stay | |
|---|---|---|---|
| Your marina | 418 | 2.9 nights | Records › |
| Location A | 371 | 3.4 nights | Records › |
| Location B | 562 | 2.2 nights | Records › |
Choose the comparison that matters to your business.
Review activity across relevant yachts or locations using defined criteria and equivalent periods.
Fleet activity
Compare recorded days underway, cruising regions and observed yard visits across selected groups of yachts.
Location activity
Compare yacht arrivals, unique visiting vessels, length of stay and vessel-size mix across selected locations.
Seasonal patterns
Explore how activity changes through the year and whether those changes are shared across your comparison group.
Compare fleets on a per-yacht basis.
Fleets differ in size, so totals mislead. Review average recorded days underway per yacht, with the number of yachts in each group and the spread of individual records shown alongside the average.
| Location | Arrival events | Unique yachts | Median stay |
|---|---|---|---|
| Your marina | 642 | 418 | 2.9 nights |
| Location A | 588 | 371 | 3.4 nights |
| Location B | 913 | 562 | 2.2 nights |
Understand which locations attract yacht activity.
Review recorded visits across your marina, yard or destination and selected alternatives. Compare the yachts visiting, the duration of their stays and the timing of activity.
Distinguish arrival events from the number of individual yachts observed.
Compare the sizes and types of yachts visiting each location.
Explore differences in observed stay durations across equivalent periods.
See whether activity is increasing or declining relative to each location’s previous patterns.
For refit yards, a shorter observed stay is not presented as greater efficiency. The work undertaken is not established by movement records.
Make the basis of the comparison clear.
A useful benchmark starts with a relevant group and a consistent measurement.
Identify the fleets or locations relevant to the question you want to investigate.
Check the yacht characteristics, geographic boundaries and available records included in the analysis.
Compare equivalent dates or clearly defined seasonal windows.
Open the supporting activity to understand what is contributing to the difference.
Focus on the differences relevant to your team.
| Defined measures | See whether a result counts individual yachts, arrival events, days underway or stay duration. |
| Visible coverage | Review the observation periods and tracking limitations affecting the comparison. |
| Supporting activity | Inspect the records behind the summary to understand which yachts, visits or periods contribute to the result. |
Questions about competitor benchmarking
What can I compare with Competitor Benchmarking?
You can compare recorded yacht activity across selected fleets or locations. Depending on the analysis, measures include time underway, cruising regions, yacht visits, vessel-size mix, observed stay durations and seasonal patterns.
How are comparable fleets or locations selected?
The comparison uses a defined group relevant to your business question. Fleet comparisons should account for characteristics such as yacht size and operating region. Location comparisons should consider geographic boundaries, facility characteristics and the vessels included. The applied criteria should be visible alongside the results.
How do comparisons account for different fleet sizes?
Raw totals should be reviewed alongside the number of yachts included. Per-yacht measures, such as average recorded days underway, help put differently sized fleets in context. Individual records and tracking coverage provide further detail when interpreting the comparison.
Does higher yacht activity mean a competitor is performing better commercially?
Not necessarily. Movement records do not establish bookings, revenue, profitability or customer satisfaction. A yacht can move for private use or repositioning, and a facility visit does not establish the services purchased. Benchmarks provide activity context for commercial investigation.
Can I compare nearby marinas or refit yards?
Yes. You can review observed yacht visits, vessel mix and stay durations across selected facilities. Consider differences in geography, capacity, service offering and tracking coverage before interpreting the results. The comparison does not confirm berth availability or the work performed during a yard visit.
Can I compare the current season with previous years?
Yes, where historical records are available. Use equivalent periods and consider differences in coverage. If the current season is incomplete, compare it with the corresponding dates in previous years rather than a completed full season.
How is this different from fleet and location monitoring?
Monitoring helps you follow activity across the yachts and places you watch. Competitor Benchmarking organizes that activity into comparisons across selected groups, helping you assess differences in patterns, scale and seasonality.
Can I see the records behind a comparison?
Yes. Supporting activity records let you investigate the yachts, visits and periods contributing to the summary. Review those records alongside the metric definitions and available tracking coverage.
What happens when the tracking coverage differs between groups?
Differences in coverage can affect the recorded results. Review the available observations for each group and period before drawing conclusions. A lower recorded count may reflect less activity, less coverage or a combination of both.
Included in Predict, Activate and Command.
Explore the plans to see how Competitor Benchmarking fits alongside monitoring, vessel histories and forecasts.
Bring a wider market view
to your next decision.
Explore a comparison tailored to your fleet, facility or destination.
COMPETITOR BENCHMARKING IS INCLUDED IN PREDICT, ACTIVATE AND COMMAND.