Identify relevant yachts near your marina or yard, compare passing traffic with observed visits, and follow subsequent stops at nearby facilities. Give your team a clearer picture of local activity and potential opportunities.

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AVAILABLE IN ACTIVATE AND COMMAND.

Passing traffic to review ILLUSTRATIVE DATA

Yacht	Observation	Action
Calliste	Passed within 5 NM, continued to a nearby harbor	View track ›
Miralet	Recorded visit to your facility	View visit ›
Vireo	Second recorded pass; no visit observed this season	View history ›

What you can review

From nearby traffic to observed visits.

Define the yacht criteria, surrounding area and review period relevant to your facility. Traffik brings the matching activity into one view.

Qualifying traffic
Review tracked yachts that match your selected size and type criteria within the defined area.

Visits to your facility
See which qualifying yachts were subsequently observed visiting your marina or yard.

Subsequent destinations
Follow recorded visits to nearby facilities by yachts that passed without visiting yours.

Capture rate

Understand the share of nearby traffic you attract.

Compare qualifying yacht activity around your facility with observed visits. Review the criteria and counting method behind the percentage, then compare equivalent periods to see how your share changes.

Look at the underlying traffic and visit counts alongside the rate: a growing local market can change the percentage even when your own visits increase.

Capture summary ILLUSTRATIVE EXAMPLE

Facility: Your marina Analysis area: 5 NM around the entrance Criteria: yachts 24 m and over, all types

Measure	1 Jun – 31 Aug 2026	1 Jun – 31 Aug 2025
Qualifying traffic	214 yachts recorded	189 yachts recorded
Observed visits	58	61
Capture rate	27%	32%

SUBSEQUENT DESTINATIONS · YACHTS THAT PASSED WITHOUT VISITING

Facility A (9 NM east)	41 recorded visits	33 recorded visits
Facility B (14 NM south)	28 recorded visits	22 recorded visits
Facility C (22 NM north)	19 recorded visits	14 recorded visits

A yacht can visit more than one facility, so destination counts can overlap and are not shares of one total.

Illustrative figures · Counting rules stated with every result · Source: AIS, satellite and port recordsView underlying yachts →

Commercial workflow

Use the activity to focus your next steps.

Identify relevant yachts
Review qualifying traffic near your facility and the dates it was recorded.

Explore the wider pattern
See subsequent destinations, repeat visits and changes across comparable periods.

Plan informed outreach
Combine these observations with your client relationships, service offering and availability to decide where to focus marketing or business development.

ILLUSTRATIVE ALERT

Qualifying pass recorded

Facility:Your marina Observation:Qualifying yacht passed; recorded visit at a nearby harbor Yacht:Calliste, 41 m Observed:Yesterday, 16:20 CEST

View recorded track → Passing traffic describes observed movement; it does not establish demand or lost revenue.

Nearby facilities

Compare activity on clearly defined terms.

Review qualifying traffic and observed visits across selected facilities using stated criteria and equivalent periods.

Inspect each facility’s analysis area alongside the results. Local geography and traffic routes provide important context when comparing capture rates.

Facility comparison ILLUSTRATIVE EXAMPLE

SELECT A FACILITY · 1 JUN – 31 AUG 2026 · 24 M+

Same criteria, same period, same counting rules for every facility. Analysis areas can overlap; geography and approach routes differ.

Behind the numbers

Every figure states its terms.

A capture figure describes observed movement against stated criteria. It does not establish demand, intent or lost revenue. Movement reveals destinations, but does not necessarily explain the yacht’s decision.

Explore the methodology →

Defined catchment	A stated area, size criteria and observation period sit behind every count, so you always know what qualified.
Recorded visits	Visits are recorded at your facility and at nearby ones, from the same movement records.
Consistent counting rules	The same criteria are applied to every facility compared, so shares can be read side by side.

FAQ

Questions about passing traffic & capture rate

What does Traffik mean by passing traffic?

Passing traffic is recorded yacht activity within a defined area around your marina or yard that meets your selected criteria, such as yacht size and type. It helps you review relevant nearby activity, including yachts that visit your facility and those that continue elsewhere.

How is our capture rate calculated?

Traffik compares qualifying nearby traffic with observed visits to your facility over a defined period. The result shows the share that led to a recorded visit under the applied counting rules. The analysis should identify whether it counts individual yachts or passage events, how repeat activity is handled and the time window used to associate a visit with passing traffic.

Can the criteria be tailored to our facility?

Yes. You can configure the analysis area, minimum yacht length, included yacht types and review period. The selected criteria are shown alongside the results so your team can understand which activity is included.

Can I see where yachts went after passing our facility?

Yes. Where tracking records are available, you can review subsequent movements and observed visits to nearby facilities within the analysis window. This helps reveal common destinations and routes without assuming why a yacht stopped there.

How can we compare our facility with nearby marinas or yards?

Traffik lets you compare qualifying traffic, observed visits and capture rates across selected facilities. Review equivalent periods and consistent counting rules, while considering differences in geography, approach routes and the yachts each facility can accommodate.

Does a yacht passing without visiting mean we lost business?

No. A yacht may be transiting, have an existing booking elsewhere or have no need for your services. Passing-traffic analysis identifies activity for further investigation; it does not establish unmet demand, lost revenue or an intention to visit.

Can our team receive alerts about qualifying yacht activity?

Supported activity alerts can be emailed automatically as matching events are detected or grouped into scheduled updates, such as a daily summary. Each alert links to the recorded activity so your team can review the context before deciding whether to act.

What happens when tracking information is incomplete?

Missing observations can limit whether a pass, visit or subsequent destination is identified. Review the tracking coverage alongside the results. The absence of a recorded visit does not prove that a yacht never visited the facility.

Included in Activate and Command.

Explore the plans to see how passing traffic fits alongside nearby-facility comparisons, alerts and commercial workflows.

Compare plans

Understand the traffic
around your facility.

Explore qualifying yachts, observed visits and nearby destinations in a demo tailored to your marina or yard.

Book a demo

INCLUDED IN ACTIVATE AND COMMAND · COMPARE PLANS →

See which yachts stop—and where the others go.