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AI visibility · Traffik Insights

Northrop & Johnson and Fraser led mentions across 120 monitored AI responses.

Published 8 September 2026 · Observation period: Answers collected overnight, 8 September 2026 · Traffik analysis team

Across 40 monitored seller questions put to three AI engines, Northrop & Johnson appeared in 96 of 120 answers (80%) and Fraser in 92 (about 77%).

Northrop & Johnson 96 of 120 Fraser 92 of 120 Denison 66 of 120 Burgess 64 of 120 Camper & Nicholsons 50 of 120 IYC 36 of 120
Source: Traffik recorded data · scope and limits below

What changed

The engines named 29 brands 575 times across the sample. Concentration was severe: Northrop & Johnson appeared in 96 of the 120 answers, Fraser in 92, and the third-placed name in 66. The three most-mentioned names accounted for 44 percent of all mentions counted.

Why it matters commercially

For houses inside the shortlist, the answers show how they are described and who appears alongside them. For houses outside it, the sample identifies which questions produce an absence, which is where content work starts.

Observation period
Answers collected overnight, 8 September 2026
Publication date
8 September 2026
Sample
40 monitored questions × 3 engines (ChatGPT, Claude, Perplexity); 120 answers stored verbatim
Measure
A mention is a brand named in an answer, counted once per answer
Coverage & limits
Results describe the monitored question set only; answers vary by engine, wording and collection time.
Related: Brand & AI visibility  ·  All insights  ·  Methodology